The Automatic Business is a practical playbook for business owners who want to replace chaos with systems, manual work with automation, and long days with leverage.

This book shows you how to build a business that runs with you, not because of you.

Get the book. Build the system. Take back your time.

Build the system. Take back your time.

What You’ll Learn

Inside the book, you’ll discover how to:

Turn messy operations into clear, repeatable systems

  • Automate follow-ups, admin, and decision-making

  • Remove yourself as the bottleneck without losing control

  • Build leverage that compounds as you grow

  • Buy back your time permanently

No theory. No fluff.

Just a process that works.

The Belief Behind Automatic Business

You didn't start your business to become a glorified task robot. Yet most small and medium service business owners find themselves buried in admin work, client emails, rescheduling appointments, chasing invoices, and putting out fires. Not because they lack hustle, but because they've built a business that depends on them being everywhere at once.​

Every manual task you or your team repeats daily without a system is a hidden tax on your time and energy. That email you write from scratch every time a new enquiry comes in? That's a 2-minute task multiplied by 20 leads a week, times 52 weeks. That's 34 hours a year gone to something a simple automation could handle for you. And that's just one email.

The Automatic Business is built on a simple belief:

In a world where automation and AI are accessible and affordable, business owners should not be drowning in manual work, reactive decisions, and constant chaos.

If technology can do something instantly, accurately, and repeatedly, you shouldn’t depend on human energy. Not because people don’t matter. But because they matter too much to be wasted on work machines were designed to handle.

Will Polston

AUTHOR & FOUNDER, WILL POLSTON TRAINING AND COACHING

"Jake really knows his stuff when it comes to all things automation."

November 20, 2025

Penny Power

FOUNDER, BUSINESS IS PERSONAL

"I have just been on an incredible Workshop led by Jake Liddell, helping small businesses see the way Automation can help thier business. His professional delivery, desire to support, pace and knowledge was beyond awesome. No pitch, on the contrary, he was helping them see what is possible if they chose to do this themselves.

I know Jake well, have seen the impact he has had on clients we have recommended to him and have every reason to recommend him to you."

October 6. 2025

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